Use an online library service to find basic business research studies that report a response rate or

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Use an online library service to find basic business research studies that report a “response rate” or number of respondents compared to number of contacts.You may wish to consult journals like the Journal of Business Research or the Journal of Marketing or the Journal of Personal Selling and Sales Management.Find at least 10 such studies.What is the average response rate across all of these studies?Do the resulting sample sizes seem adequate? Do the researchers mention whether or not the results generalize to some population?Write a brief report on your findings.

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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