Use the survey flow feature in Qualtrics to set up an assignment of subjects to questions that

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Use the survey flow feature in Qualtrics to set up an assignment of subjects to questions that ask each about their attitude toward either Instagram, Tumblr, Pinterest or Snapchat, which includes randomization so that only each subject answers about only one of the social media outlets.

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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