The file P08_10.xlsx contains per capita data on annual advertising and annual unit sales in different regions
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The file P08_10.xlsx contains per capita data on annual advertising and annual unit sales in different regions of the country. Determine an S-shaped curve as described by Equation (8.1) that can be used to determine how advertising influences sales.
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Related Book For
Practical Management Science
ISBN: 978-1305250901
5th edition
Authors: Wayne L. Winston, Christian Albright
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