Due to the changing environment and external triggers, contingency planning is necessary. What qualities make a future
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Question:
Due to the changing environment and external triggers, contingency planning is necessary. What qualities make a future issue a “trigger”? Consider you are on the strategic planning team for a soft drink company.
Here is your company’s future trigger: “merger of our two major competitors next year”. Formulate the three-part trigger/contingency pair. Discuss the three guidelines that good contingency plans should follow.
Related Book For
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
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