Given the importance of understanding the external environment, why do some firms fail to do so? Can
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Given the importance of understanding the external environment, why do some firms fail to do so? Can you provide examples of firms that did not understand their external environment? What were the implications of the firm's failure to understand that environment? How is it possible that one firm could see a condition in the external environment as an opportunity while a second firm sees it as a threat?
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Cost Accounting Foundations and Evolutions
ISBN: 978-1111626822
8th Edition
Authors: Michael R. Kinney, Cecily A. Raiborn
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