Assume you are into automobile industry and your direct competitors are Tesla and BMW. You are in
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Assume you are into automobile industry and your direct competitors are Tesla and BMW. You are in Marketing dept, you are asked to make a new Marketing Mix and a Marketing Brief for launching the new segment - Electric Car. As part of your secondary research, you are being given the below attached file
https://iide.co/case-studies/marketing-mix-of-bmw/ (Links to an external site.)
https://iide.co/case-studies/tesla-marketing-strategy/
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