Write a Cost-Benefits study on a current school project I'm working on for a local business named
Question:
Write a Cost-Benefits study on a current school project I'm working on for a local business named Mauhaus Cat Cafe for my nformation System Analysis class. It is important to show the benefits of the project are significant, i.e., that the benefits outweigh the costs of completing the project.
Below is the research have done so far on this project.
Mauhaus Cat Cafe
Mauhaus Cat Cafe has experienced a loss in sales due to the COVID pandemic. Since they cannot have open walk-ins, they are limiting guests by having reservations with limited amounts of visitors. With that being said, they need to try and focus on a new approach to generate revenue. For this prototyping assignment we will use Digital Prototyping.
There should be more focus on their merchandise and food/drink sales. This would allow them to advance in their sales, and restore the lost revenue that was initially affected from the limited number of guests that was allowed in the building at once. Listed their website, they have options for their guests to allow for online pickup or delivery. Initially, these are great alternatives, with the suggestion to alter their website to be more user friendly to to display what the company truly has to offer. Included is an image of the available drinks that Mauhaus Cat Cafe offers to the customers. The suggestion that we could give is that each menu item has an image with the product they are offering. This allows a visual for the customer to see the product, and also allows them to crave for the drink when seeing a delicious image.
Within their homepage, there should be a small preview of the merchandise being offered with Mauhaus Cat Cafe, including an attached link that takes the viewer to the rest of the products offered. The link could be below the image, where it is visible, or preferably if the viewer were to click on the image, then it would take them to where all the products are listed. This way, it shows a more professional aesthetic on the website, while promoting the merchandise, food, and drinks. With these steps, it can bring more focus to these items, with a logical prediction that it could positively impact sales.
System and subsystem
Outside of the systems that are used for financial purposes, there are other systems that the Cafe uses to run which includes Vendors, and Hootsuite. Vendors is a system used for them to purchase and manage their products from the three vendors they order from. The three they use are STL Style, which is used for their merchandise, Madman Ceramics, which is used for all their homemade mugs, and Book Baby, which is used for their books. Hootsuite is the system the Cafe uses to run all of their social media platforms on Twitter, Facebook, and Instagram. Hootsuite is a free software that offers a very organized way to plan and visualize the Cafe’s posts and announcements on their social media.
While most of these systems are working out quite well for Mauhaus, others, not so much. For example, a problem has arisen while using the Square software. When someone places an order, there is no way to tell them a date to pick it up except by making a note in the order when the customer places the order. So, if the customer orders it and specifies that they want to pick it up on the 12th, but Mauhaus cannot fill it until the 14th, there is no way to tell them individually.
Unexpected events have also contributed to some of the Mauhaus concerns. As with most businesses, the coronavirus pandemic has caused a decrease in sales and revenue. Adaptations have been made throughout the outbreak, but there is still room to improve in this area to get back to normal. One problem from this outbreak is correlated to the company not generating much sales from the baked goods. There was no effective way to sell food. UberEats was attempted but did lead to much success as there were only a few orders a month. The sales from food always came from whenever the building was open to the public and they were in the cafe & lounge. Now, bulk of money comes from private reservations and merchandise.
We will only be able to fully say that the problem is solved when systematic problems facing Mauhaus are resolved. Dana has mentioned that they do not want to bring someone in to help because there would not be sufficient funds. The other way we will know that the problem is solved is reducing the amount of time the owners have to put into the business while still maintaining the same Mauhaus brand and keeping it running as well as it ever has, but just a bit more efficiently.
Probability & Statistics for Engineers & Scientists
ISBN: 978-0130415295
7th Edition
Authors: Ronald E. Walpole, Raymond H. Myers, Sharon L. Myers, Keying