Identify all six categories of new products based on their degree of newness as perceived by both

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Identify all six categories of new products based on their degree of newness as perceived by both the company and the target customers ,and,provide an example of one.

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International Marketing And Export Management

ISBN: 9781292016924

8th Edition

Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr

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Posted Date: May 11, 2024 07:34 AM

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Identify all six categories of new products based on their degree of newness as perceived by both

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International Marketing And Export Management

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