Look back at the results that you got for Part A and Part B of the...
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Look back at the results that you got for Part A and Part B of the Individual Assignment on Paid Search Bid Optimization. You should notice that across the four keywords, there is a relationship between LTV and alpha, a relationship between LTV and beta, and a relationship between LTV and the optimal bid. What are these relationships? What are the likely reasons for this relationship? Hand-in: Your identification of the nature of these relationships and your likely reasons. Please do not spend more than 10 minutes on this part. The relationship is easy to spot but the explanation is much less obvious. If one cannot propose the explanation in under 10 minutes, it is unlikely to happen by spending more time on this. This question is on marketing and consumer psychology rather that statistics. Hint: it has to do with consumer segments and the fact that these are generic, non-branded keywords. Look back at the results that you got for Part A and Part B of the Individual Assignment on Paid Search Bid Optimization. You should notice that across the four keywords, there is a relationship between LTV and alpha, a relationship between LTV and beta, and a relationship between LTV and the optimal bid. What are these relationships? What are the likely reasons for this relationship? Hand-in: Your identification of the nature of these relationships and your likely reasons. Please do not spend more than 10 minutes on this part. The relationship is easy to spot but the explanation is much less obvious. If one cannot propose the explanation in under 10 minutes, it is unlikely to happen by spending more time on this. This question is on marketing and consumer psychology rather that statistics. Hint: it has to do with consumer segments and the fact that these are generic, non-branded keywords.
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The relationships between LTV Customer Lifetime Value and alpha beta and the optimal bid in paid search bid optimization likely stem from consumer beh... View the full answer
Related Book For
Income Tax Fundamentals 2013
ISBN: 9781285586618
31st Edition
Authors: Gerald E. Whittenburg, Martha Altus Buller, Steven L Gill
Posted Date:
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