O 4 percent C A TV show on tourism was found to be watched by 9,000...
Fantastic news! We've Found the answer you've been seeking!
Question:
Transcribed Image Text:
O 4 percent C A TV show on tourism was found to be watched by 9,000 homes. Around 27,000 households that receive the station's broadcasts have TV sets. What is the program rating of the show? 000 33.3 percent O40 percent 60 percent Which of the following is true of planning and buying TV and radio advertising? O Radio formats appeal to mass audiences, giving it more spillover than TV. O Radio ads are much more expensive to produce than TV ads. O A disadvantage of TV is that it is unable to build awareness quickly. O TV advertising takes up a lesser portion of the IMC budget as compared to radio. O TV is still the best medium to generate excitement around a brand. O 83.3 percent Which of the following is an advantage of broadcast TV advertising? O It is cost-effective for advertisers seeking a specific and small audience. O The various facets of the TV commercial permit infinite original and imaginative appeals. O Most TV viewers can remember the product in the most recent TV ad they watched. O The cost of producing high quality TV commercials is relatively low. O The cost of wide coverage is very high compared to radio advertising. O 4 percent C A TV show on tourism was found to be watched by 9,000 homes. Around 27,000 households that receive the station's broadcasts have TV sets. What is the program rating of the show? 000 33.3 percent O40 percent 60 percent Which of the following is true of planning and buying TV and radio advertising? O Radio formats appeal to mass audiences, giving it more spillover than TV. O Radio ads are much more expensive to produce than TV ads. O A disadvantage of TV is that it is unable to build awareness quickly. O TV advertising takes up a lesser portion of the IMC budget as compared to radio. O TV is still the best medium to generate excitement around a brand. O 83.3 percent Which of the following is an advantage of broadcast TV advertising? O It is cost-effective for advertisers seeking a specific and small audience. O The various facets of the TV commercial permit infinite original and imaginative appeals. O Most TV viewers can remember the product in the most recent TV ad they watched. O The cost of producing high quality TV commercials is relatively low. O The cost of wide coverage is very high compared to radio advertising.
Expert Answer:
Answer rating: 100% (QA)
Question 1 Ans TV is still the best medium to generate excitement around ... View the full answer
Related Book For
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra
Posted Date:
Students also viewed these general management questions
-
A major airline manufacturer was found to be in violation of FAA safety rules and was forced to install additional safety devices in each of its planes within the next six months. The airline company...
-
A major airline manufacturer was found to be in violation of FAA safety rules and was forced to install additional safety devices in each of its planes within the next six months. The airline company...
-
A major airline manufacturer was found to be in violation of FAA safety rules and was forced to install additional safety devices in each of its planes within the next six months. The airline company...
-
A home buyer bought a house for $245,000. The buyer paid 20 percent down but decided to finance closing costs of 3 percent of the mortgage amount. If the borrower took out a 30-year fixed-rate...
-
Nike, Inc. manufactures athletic shoes and related products. In one of its annual reports, Nike made this statement: Property, plant, and equipment are recorded at cost. Given that the property,...
-
A smoking lounge is to accommodate 15 heavy smokers. The minimum fresh air requirement for smoking lounges is specified to be 30 L/s per person (ASHRAE, Standard 62, 1989). Determine the minimum...
-
6. CPA QUESTION A joint venture is a(n): (a) Association limited to no more than two persons in business for profit (b) Enterprise of numerous co-owners in a nonprofit undertaking (c) Corporate...
-
Bruno Company accumulates the following data concerning a mixed cost, using miles as the activity level. Compute the variable- and fixed-cost elements using the high-lowmethod. Miles Driven 8,000...
-
Q2. Eddie would like to purchase a European call option on Allen's Choice inc., a non-dividend-paying common stock, with a strike price of $80 and 12 months until expiration. The common stock is...
-
Allstar Inc. is considering a lockbox system that would reduce its float by three days. An expected 500 collections per day will be made to the lockbox with an average payment size of $1,000. The...
-
D Swifty Corporation has 1,000,000 authorized shares of $23 par value common stock. As of June 30, 2020, there were 720,000 shares issued and outstanding. On June 30, 2020, the board of directors...
-
A car was moving at 5 0 miles / hour and increased its speed to 8 0 miles / hour in 1 0 seconds. What is the acceleration of the car in meter / ( second ) ^ 2 [ 1 mile = 1 6 0 9 meters and 1 hour = 3...
-
Is Healthcare a Right or a Luxury? Please view the Video Link: Healthcare: is it a right or a luxury? | Tarik Sammour | TEDxAdelaide - YouTube Is healthcare a right or a luxury? Everyone's answer to...
-
Asepsis, in general, simply means to be free from disease-causing microorganisms. The practices that help assist with asepsis are important in many places, including the classroom, laboratory, and...
-
The Morrit Corporation has $1,020,000 of debt outstanding, and it pays an interest rate of 11% annually. Morrit's annual sales are $6 million, its average tax rate is 25%, and its net profit margin...
-
Consider two force vectors: F = (1.13 N)+(-3.92 N) + (2.93 N) k F2 = (3.34 N)+(2.53 N) + ak What should be the value of a, in newtons, so that the two forces are perpendicular? a = || N
-
Compare and contrast the transport planning models for passenger and freight transport.
-
Draw a Feynman diagram for the reaction n + v p + .
-
What measures of location are commonly computed?
-
The campus athletic center is trying to determine why more students do not use its facilities. Conduct a series of focus groups to determine what could be done to attract more students to the...
-
What are some reasons why management is often not clear about the real problem?
-
The main assertions in the financial statements relating to inventory, for which audit procedures should be designed and performed are: (a) Existence (b) Ownership (c) Completeness (d) Valuation
-
When the auditor attends an inventory count as a part of the inspection procedure, the auditor is required to: (a) Evaluate managements instructions and procedures for recording and controlling the...
-
Which of the following assertion is accurate concerning audit risk? (a) Audit risk refers to the risk that the auditor expresses an inappropriate audit opinion (b) Audit risk is a function of the...
Study smarter with the SolutionInn App