The primary role of a functional strategy is to: specify how to build and strengthen the skills,
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The primary role of a functional strategy is to:
specify how to build and strengthen the skills, expertise, and competencies needed to execute operatinglevel strategies successfully.
support and add power to the corporatelevel strategy.
create compatible degrees of strategic intent among a company's different business functions.
unify the company's various operatinglevel strategies.
determine how to support particular activities in ways that support the overall business strategy and competitive approach.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
Posted Date: