Think about an instance in which customers in two different countries might encounter the same product, but in different contexts. How might this affect their WTP for the product?

What product and context did you think of?

 

2. What happens when a company prices too low? Or prices too high?

 

3. Think about an instance in which customers in two different countries might compare the same product to different comparative options. How might this affect their WTP for the product?

What product and comparative options did you think of?