To understand the differences between business and marketing strategies.

What is the focus on all marketing activities? Why )?
What conditions must exist before a marketing exchange can occur?  Describe a recent exchange in which you participated
.How can an organization implement the marketing concept? Explain
What is customer relationship management? Why is it so important to "manage" this relationship ?
Identify the major components of strategic planning and explain how they are interrelated
.Explain how an organization can attain a competitive advantage at the corporate strategy level and at the business-unit strategy level.