we need to make marketing plan for chobani in the Philippines This is the outlines Your
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we need to make marketing plan for chobani in the Philippines
This is the outlines
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Your marketing plan should contain the following parts: Company Overview: Discuss the nature of the business and areas of operation. Either estimate or gather the firm's annual revenues. Provide a very short history of the company. Brand Overview: Provide a very short history of the brand. Then provide a summary of the brand's current marketing strategy and marketing mix. Industry Analysis - Philippines: State the relevant industry to your concept. Indicate relevant market trends, opportunities and threats from your observation and research. End with a short discussion of major competition for the company; and include the perceived strengths and weaknesses of these. Segmentation - Philippines: Identify the different consumer segments in the industry relevant to your concept. Select the target market, and provide the basis for your decision. Positioning - Philippines: Describe the intended. positioning for the brand. Consumer Understanding: Paint a profile of the brand's target market along cultural, social, personal and psychological. (Develop buyer persona) Product Strategy: Discuss the core, facilitating, supporting and augmented product of the brand. Pricing Strategy: Describe your recommended approach to pricing for the brand in the Philippines Promotional Strategy: Present your marketing communications plan for the brand. Note that this is not limited to advertising but also includes public relations direct se ropriate) Include social Your marketing plan should contain the following parts: Company Overview: Discuss the nature of the business and areas of operation. Either estimate or gather the firm's annual revenues. Provide a very short history of the company. Brand Overview: Provide a very short history of the brand. Then provide a summary of the brand's current marketing strategy and marketing mix. Industry Analysis - Philippines: State the relevant industry to your concept. Indicate relevant market trends, opportunities and threats from your observation and research. End with a short discussion of major competition for the company; and include the perceived strengths and weaknesses of these. Segmentation - Philippines: Identify the different consumer segments in the industry relevant to your concept. Select the target market, and provide the basis for your decision. Positioning - Philippines: Describe the intended. positioning for the brand. Consumer Understanding: Paint a profile of the brand's target market along cultural, social, personal and psychological. (Develop buyer persona) Product Strategy: Discuss the core, facilitating, supporting and augmented product of the brand. Pricing Strategy: Describe your recommended approach to pricing for the brand in the Philippines Promotional Strategy: Present your marketing communications plan for the brand. Note that this is not limited to advertising but also includes public relations direct se ropriate) Include social
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Marketing Plan for Chobani in the Philippines 1 Company Overview Chobani is an American food company specializing in strained yogurt products oat milk and other dairybased items Founded in 2005 by Ham... View the full answer
Related Book For
Modern Systems Analysis And Design
ISBN: 9780134204925
8th Edition
Authors: Joseph Valacich, Joey George
Posted Date:
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