What criteria did NBC use in evaluating its initial decision to move Leno and OBrien? Were those
Fantastic news! We've Found the answer you've been seeking!
Question:
What criteria did NBC use in evaluating its initial decision to move Leno and O’Brien? Were those criteria appropriate? Why or why not?
Transcribed Image Text:
It's been called one of "the entertainment industry's biggest programming debacles."Jay Leno moved from host of the "Tonight Show" to his own talk show, "The Jay Leno Show," which aired at the 10 p.m. weeknight time slot. Conan O'Brien was brought on as Leno's replacement on the "Tonight Show," which has always aired after the local news. The Jay Leno-Conan O'Brien fiasco started with a decision by NBC executives to save some money by giving Leno one of the oldest formats in TV programming: a comedy-variety show with a comedian, a stage, guests, and in-show ads. But that decision was also a radical experiment based on a single show airing every single weeknight during prime time on a major broadcast network. This format was cheaper to produce for an entire week than 60 minutes of the pricey scripted dramas that are usually broadcast during that time period. Jeff Gaspin, chairman of television entertainment at NBC Universal, said, "1 don't think it's wrong to take chances... Sometimes they work. Sometimes they don't." And this decision wasn't working. It all started to unravel when ratings for Leno's talk show were low and continued to sink. One media analyst said, "Nobody's happy-the talent isn't happy, the advertisers aren't happy, and the audience isn't happy." Local network affiliates that rely on that 10 p.m. slot to lead people into the late local news rebelled. Those affiliates threatened to preempt Leno's show with other programming. But that wasn't NBC's only problem. O'Brien's "Tonight Show also was doing poorly in its time slot, losing resoundingly to "Late Show with David Letterman" on CBS for the first time in 15 years. NBC executives continued to struggle with decision making. It took nearly two weeks of a very public spectacle for them to craft a solution in which Leno returned to his gig at the "Tonight Show" and O'Brien left with a $40 million agreement to walk away from "his dream job." And so the curtain closes on a story NBC executives wish had never been written. It's been called one of "the entertainment industry's biggest programming debacles."Jay Leno moved from host of the "Tonight Show" to his own talk show, "The Jay Leno Show," which aired at the 10 p.m. weeknight time slot. Conan O'Brien was brought on as Leno's replacement on the "Tonight Show," which has always aired after the local news. The Jay Leno-Conan O'Brien fiasco started with a decision by NBC executives to save some money by giving Leno one of the oldest formats in TV programming: a comedy-variety show with a comedian, a stage, guests, and in-show ads. But that decision was also a radical experiment based on a single show airing every single weeknight during prime time on a major broadcast network. This format was cheaper to produce for an entire week than 60 minutes of the pricey scripted dramas that are usually broadcast during that time period. Jeff Gaspin, chairman of television entertainment at NBC Universal, said, "1 don't think it's wrong to take chances... Sometimes they work. Sometimes they don't." And this decision wasn't working. It all started to unravel when ratings for Leno's talk show were low and continued to sink. One media analyst said, "Nobody's happy-the talent isn't happy, the advertisers aren't happy, and the audience isn't happy." Local network affiliates that rely on that 10 p.m. slot to lead people into the late local news rebelled. Those affiliates threatened to preempt Leno's show with other programming. But that wasn't NBC's only problem. O'Brien's "Tonight Show also was doing poorly in its time slot, losing resoundingly to "Late Show with David Letterman" on CBS for the first time in 15 years. NBC executives continued to struggle with decision making. It took nearly two weeks of a very public spectacle for them to craft a solution in which Leno returned to his gig at the "Tonight Show" and O'Brien left with a $40 million agreement to walk away from "his dream job." And so the curtain closes on a story NBC executives wish had never been written.
Expert Answer:
Answer rating: 100% (QA)
The standards that NBC use in assessing its underlying choice to move Leno and OBrien is the ... View the full answer
Related Book For
Fundamentals of corporate finance
ISBN: 978-0470876442
2nd Edition
Authors: Robert Parrino, David S. Kidwell, Thomas W. Bates
Posted Date:
Students also viewed these management leadership questions
-
Assume Oscar had given Vinny permission to use the truck for personal use and Vinny picked up the pregnant woman in the parking lot on his way into work? How does the fact affect the liability of the...
-
Use the Laplace, Wald and Savage decision criteria to select alternatives in the following matrices. What results would you get for other decision criteria? (a) Cost matrix (b) Gainsmatrix Event...
-
What decision criteria should managers use in selecting projects when there is not enough money to invest in all available positive NPV projects?
-
On December 31, 2021, L Inc. had a $1,600,000 note payable outstanding, due July 31, 2022. L borrowed the money to finance construction of a new plant. L planned to refinance the note by issuing...
-
What is meant by the term escalation of commitment? In your opinion, under what conditions is escalation of commitment likely to occur?
-
Takema Yost & Co., a medium-sized CPA firm, was engaged to audit Stuart Supply Company. Several staff were involved in the audit, all of whom had attended the firms in-house training program on...
-
You want to save \($2,000\) for college by working over the summer. You can fi nd a job that will pay you for 40 hours per week at regular rates plus an average of 10 hours per week at overtime rates...
-
The Barberton Municipal Division of Road Maintenance is charged with road repair in the city of Barberton and the surrounding area. Cindy Kramer, road maintenance director, must submit a staffing...
-
Problem 8-52 (LO. 2, 5, 9) Jamie purchased $100,000 of new office furniture for her business in June of the current year. Jamie understands that if she elects to use ADS to compute her regular income...
-
Plot the data in Problem 1 on a column chart in which good defensive games are highlighted in green, bad games in red, and other games in orange. Data from in problem 1 The Indiana University...
-
AllCity, Inc., is financed 37% with debt, 11% with preferred stock, and 52% with common stock. Its pretax cost of debt is 5.9%, its preferred stock pays an annual dividend of $2.49 and is priced at...
-
On January 1, 2011, you borrowed \($14,000\) on a five-year, 9% note payable. At December 31, 2012, you should record: a. Note receivable of $14,000 b. Cash payment of $14,000 c. Interest payable of...
-
Known liabilities of uncertain amounts are a. Ignored (Record them when paid.) b. Reported on the balance sheet c. Contingent liabilities d. Reported only in the notes to the financial statements
-
In 2016, Apple launched the latest version of its iPhone, the iPhone 7. Unlike previous versions, this new phone came without a socket for headphones. Needless to say, Apple had a solution for this...
-
There is no shortage of people, both economists and non-economists, who are keen to highlight how the standard theory as outlined in the first part of this chapter is dead and should be consigned to...
-
In discussing the idea of perfectly competitive markets we have used the dairy industry as an example. Looking at the dairy industry in Europe provides some interesting background to the theories and...
-
choose two well-known South African competitors that you are familiar with,and use the SELECT framework to analytically compare their sustainable competitive advantage. These organisations must be...
-
How is use of the word consistent helpful in fraud reports?
-
Given that you know the risk as well as the expected return for two stocks, discuss what process you might utilize to determine which of the two stocks is a better buy. You may assume that the two...
-
What kinds of errors can be made when the WACC for a firm is used as the discount rate for evaluating all projects in the firm?
-
For the previous question, assume that you do not have sufficient savings to cover the entire amount required to start your sun-block business. You are going to have to get external financing. A...
-
1.3 Isaac Dez of Brazil. Isaac Dez Peris lives in Rio de Janeiro, Brazil. While attending school in Spain, he meets Juan Carlos Cordero from Guatemala. Over the summer holiday, Isaac decides to visit...
-
1.4 Munich to Moscow. For your post-graduation cel- ebratory trip, you decide to travel from Munich, Germany, to Moscow, Russia. You leave Munich with 15,000 euros (EUR) in your wallet. Wanting to...
-
1.5 Moscow to Tokyo. After spending a week in Moscow, you get an email from your friend in Japan. He can get you a very good deal on a plane ticket and wants you to meet him in Tokyo next week to...
Study smarter with the SolutionInn App