Evaluate Figure 3.5. What surprises are there in the figure? What are the implications for Bentley? For
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Evaluate Figure 3.5. What surprises are there in the figure? What are the implications for Bentley? For Audi?
Figure 3.5
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European Japanese Mercedes Assets and Competencies Benz Volvo BMW Audi Jaguar Lexus Acura Infiniti Bentley Maybach (Toyota) (Honda) (Nissan) Key for Success Product quality Product differentiation Dealer satisfaction Market share Quality of service Secondary Importance Financial capability Quality of management Brand name recognition Advertising/promotion 3-point scale 1 Less than average 2 = Average 3 Above average
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Surprises Bentleys Positioning One surprise in the figure is Bentleys placement in the Secondary Importance category for product quality alongside bra...View the full answer
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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