1. As the top managers of their company, what types of issues might Bert and John have to deal with? Be as specific as possible. Which management functions might be most important to them? Why?

2. Using descriptions from the case, describe Bert and John’s managerial style. Would this approach work for other organizations? Why or why not?

3. How do you think the company’s motto “Do what you like. Like what you do” might affect how managers manage? Be specific.

4. What managerial challenges might there be in having friends work for your business? How could these challenges be kept inconsequential?

5. Would you want to work for a company like this? Why or why not?

6. In what ways would the Life is good managers (corporate and retail store) have to deal with the challenges of customer service, innovation, and sustainability? Be specific in your description.

Jake and Rocket, a cartoon guy and his cartoon dog, can be found on most of the apparel and other branded products sold by the Life is good® company.44 With his perky beret (or other appropriate head gear), Jake has that contented look of being able to enjoy life as it is and finding reasons to be happy right now. And Rocket? Well, he’s just happy to be along for the ride. And what a ride it’s been for the two! They’ve been a part of the company’s growth to over $100 million in revenues. Company co-founders and brothers, Bert and John Jacobs have a personal and business philosophy much like Jake: simplicity, humor, and humility. However, both understand that even with this philosophy, they need to be good managers and they need good managers throughout the organization in order to stay successful.