1. Can smart phones be used for qualitative research? Justify your answer 2. In measuring use of...
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2. In measuring use of seat belts while driving, which would you prefer observational research or survey? What are the pros and cons of each?
3. Can you think of devices other than smart phones that can reduce data collection time?
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Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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