1. Do you think all of the steps in the planned buying process are used when buying simple everyday products (such as a loaf of bread or a half-gallon of milk), or are they used only when buying big-ticket items? Why, or why not?

2. What benefits do you see in leasing a vehicle? What negatives exist when leasing?

3. What is the worst purchase decision you have ever made? What step(s) in the planned buying process could you have done better in that situation?

4. When was the last time you were seriously dissatisfied with a purchase? Did you complain? Why or why not? If you complained, what was the outcome?