1. Electricity is a service that customers rarely think about until there's a power outage. 2. How...
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2. How can BC Hydro utilize digital media to gain support for its proposed rate increase?
3. Discuss the pros and cons of the downtown publicity stunt that BC Hydro carried out.
Think of some other creative techniques that are likely to get positive publicity.
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1 Because electricity is an essential service residents often think hydro compan...View the full answer
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Related Book For
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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