1. Evaluate Theo's new strategy in light of the company's strengths, weaknesses, opportunities, and threats. 2. Using...

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1. Evaluate Theo's new strategy in light of the company's strengths, weaknesses, opportunities, and threats.
2. Using the BCG matrix, explain Theo's decision to offer a classic line of chocolate bars after having limited success with Fantasy Flavor chocolates.
3. Which of the three competitive strategies- differentiation, cost leadership, or focus-do you think is right for Theo Chocolate? Explain.
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Management

ISBN: 978-1285861982

12th edition

Authors: Richard L. Daft

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