1. Golfers who take lessons and purchase other services from the Annika Academy presumably share at least...
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2. Sorenstam’s charitable efforts include the Annika Foundation, which you can read about on her website. How does her work with the Make-A-Wish Foundation and other activities contribute to her brand equity?
3. Explain how the brand extension efforts in wine, perfume, and financial advice can reasonably fit under the umbrella of the Annika brand.
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