1. How can Cineplex Scene calculate lifetime value of a moviegoer? 2. From a CRM perspective, what...
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2. From a CRM perspective, what are some of the patterns that Cineplex can analyze from its Scene database? How can it act on those patterns?
3. What are some of the ethical considerations in collecting and analyzing such data?
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1 Cineplex Scene CS can use the CLV function p 128 to determine the lifeti...View the full answer
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Muhammad Umair
I have done job as Embedded System Engineer for just four months but after it i have decided to open my own lab and to work on projects that i can launch my own product in market. I work on different softwares like Proteus, Mikroc to program Embedded Systems. My basic work is on Embedded Systems. I have skills in Autocad, Proteus, C++, C programming and i love to share these skills to other to enhance my knowledge too.
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Related Book For 
Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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