1. How can NWB collect data on potential sales of its Vegan Veggie Bar? What secondary data is available? What primary data do they need, and how should they collect it?
2. Design a plan for NWB’s data collection including timing, costs and assumptions.

Natural Wholemeal Biscuits (NWB) make a range of foods that they sell to health food shops around eastern Canada. They divide the country into 13 geographical regions based around major cities. The table shows the number of shops stocking their goods and annual sales in each region.