1. How can TOMS balance being socially responsible and being focused on profits?
2. Would you describe TOMS approach as social obligation, social responsiveness, or social responsibility? Explain.
3. It's time to think like a manager. TOMS' one-for-one approach is a wonderful idea, but what would be involved with making it work?
4. Do you think consumers are drawn to products with a charitable connection? Why or why not?