1. How did Dongzhou Gongbu discover his new product? 2. What was his total product? 3. How...
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2. What was his “total product”?
3. How did this help him with his pricing strategy?
4. How might he use this in advertising?
5. Can you think of another product that is basically the same as the competition and has been positioned much differently in order to command a higher price?
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