1. How is building a brand in a business-to-business (B-to-B) context different from doing so in the...
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2. Is Cisco's plan to reach out to consumers a viable one? Why or Why not?
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Marketing Management
ISBN: 978-0132161077
14th Canadian Edition
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
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