1. Imagine that an agency or business has asked for help in gathering data about the number...
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2. What other criteria besides accuracy would you expect to consider? What sampling methods could help you meet those criteria?
Washington Times columnist Gene Mueller writes about fishing and other outdoor sporting activities. Mueller commented recently that although interest groups express concerns about the impact of saltwater fishers on the fish population, no one really knows how many people fish for recreation or how many fish they catch. This situation would challenge marketers interested in the population of anglers.
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Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
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