1. Is the pressure for Richard Branson to change Virgin’s business strategy coming from the internal or external environment?
2. In order to better compete with its rivals, should Virgin focus on a change in strategy, structure, technology, or people?
3. Is Virgin in the denial, resistance, exploration, or commitment stage when it enters new industries?
4. Is Virgin an innovative company?
5. Is Virgin currently at the unfreezing, moving, or refreezing stage of the Lewin’s model?
6. Which of the following organizational development interventions could Virgin most benefit from?
7. Use the five steps of the comprehensive change model to explain Virgin’s business strategy.
8. Discuss Richard Branson’s management functions in implementing Virgin’s strategy.
9. What external environmental factors were most influential in Virgin changing its business strategy?
10. What type of grand strategy is Virgin pursuing?