1. Is the recommendation of the marketing vice president legal? Is it ethical? Why or why not?...
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2. Would it be ethical if the firm used less expensive simulated fur but did not change its slogan of “A Friend for Life” and did not tell the buyer about the change in the production process? Why or why not?
3. If you were advising Paula, what would you recommend?
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1 The marketing vice president has recommended that production continue using the substitute fur Whi...View the full answer
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Related Book For 
Entrepreneurship Theory Process and Practice
ISBN: 978-1285051758
9th edition
Authors: Donald F. Kuratko
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