1. Map Crayola's five pillars of operational leadership to the competitive priorities in Table 1.3.
2. Create an assessment of Crayola's competitive priorities as it relates to their Asian expansion plans.
3. Which of the competitive priorities might present the biggest challenge to Crayola as it expands internationally?
Operations processes are at the heart of Crayola, the Easton, Pennsylvania maker of crayons, markers, and paints loved by children of all ages around the world. Since 1903, the company has been taking wax, dyes, and other raw materials and turning them into a colorful array of products sold through an extensive network of distributors and retailers such as Walmart and Target stores. Each day, the company produces 13 million crayons, 2 million markers, 500,000 jars of paint, 170,000 pounds of modeling compounds, and 22,000 Silly Putty© eggs from its three manufacturing plants.