1. Martha and the Trap-Ease America investors believe they face a once-in-a-lifetime opportunity. What information do they...
Question:
2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?
3. How has the company positioned the Trap-Ease for the chosen target market? Could it position the product in other ways?
4. Describe the current marketing mix for Trap-Ease. Do you see any problems with this mix?
5. Who is Trap-Ease America’s competition?
6. How would you change Trap-Ease’s marketing strategy? What kinds of control procedures would you establish for this strategy?
One April morning, Martha House, president of Trap-Ease America, entered her office in Costa Mesa, California. She paused for a moment to contemplate the Ralph Waldo Emerson quote that she had framed and hung near her desk:
If a man [can] . . . make a better mousetrap than his neighbor . . . the world will make a beaten path to his door.
Perhaps, she mused, Emerson knew something that she didn’t. She had the better mousetrap—Trap-Ease—but the world didn’t seem all that excited about it.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Related Book For
Question Posted: