1. Of the factors that influence consumer behavior, which category

1. Of the factors that influence consumer behavior, which category or categories (cultural, social, personal, or psychological) best explain the existence of a blue toy aisle and a pink toy aisle? Why?
2. To what degree is GoldieBlox bucking the blue/pink toy aisle system?
3. If GoldieBlox succeeds at selling lots of its toys, will that accomplish the mission of increasing the presence of females in the field of engineering?