1. What are the advantages and disadvantages of the approaches Belkin has used to assess customer experiences...
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2. Do you see any problem with offering a free cup of coffee as an incentive for filling out a comment card? Would you suggest any other options for encouraging customers to provide their feedback?
3. Take a look at the comment card that Belkin has posted online. What are the best features of the card? In what way(s) might it be improved?
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Small Business Management Launching & Growing Entrepreneurial Ventures
ISBN: 978-1133947752
17th edition
Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy
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