1. What dangers do entrepreneurs face when they court equity investors to provide capital to finance their companies growth? What...
2. Develop a strategy to return Dogswell to profitability.
3. Outline at least five components for a guerrilla marketing strategy for Nutrisca. How could Dogswell tap into the power of social marketing as part of its guerrilla marketing strategy?
Within months of the failure of his first company, Clear Day, a natural beverage company, Marco Giannini was busy launching another business, Dogswell, a company that makes all natural, healthy dog treats that contain supplements to help with conditions such as hip dysplasia and arthritis—problems that his childhood dog, Emily, suffered from. Giannini experimented with recipes before hitting on the right one and found a manufacturer to make the treats. In a tribute to guerrilla marketing, Giannini loaded his car with Dogswell treats and visited more than 200 independent pet stores, asking them to give his new product, Happy Hips, a chance. Many of them did, and in its first year Dogswell’s revenue was $500,000. Four years later, Dogswell appeared on Inc. magazine’s list of the fastest growing small companies in the United States, with 21 employees and sales of $17 million.
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Question Posted: October 12, 2012 02:50:41