1. Which of the qualities of successful entrepreneurs have Simeon and Turning Robe demonstrated? 2. Should Simeon...

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1. Which of the qualities of successful entrepreneurs have Simeon and Turning Robe demonstrated?

2. Should Simeon and Turning Robe consider lowering their ingredient costs by switching to petroleum-based ingredients or stopping their use of pure distilled water? Why or why not?

3. Would opening its own retail stores be a risky decision for Sister Sky? How would this change the company’s business model?


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Business in Action

ISBN: 978-0133773996

7th edition

Authors: Courtland Bovee, John Thill

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