A. Describe reasons for hesitancy in delivering bad news and the impact of the mum effect. B.

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A. Describe reasons for hesitancy in delivering bad news and the impact of the mum effect.
B. Explain how delivering bad-news messages impacts credibility.
C. Describe the criteria for evaluating bad-news messages in terms of controllability, likelihood, and severity.
D. Explain considerations for deciding which channels to use when delivering bad-news messages.
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