A firm that is marketing multimillion-dollar wastewater treatment systems to cities has been unable to sell a
Question:
(a) What roles do the various individuals play in the purchase process for a wastewater treatment system?
(b) How could the firm improve the marketing effort behind its new system?
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Related Book For
Marketing The Core
ISBN: 978-0078028922
5th edition
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
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