A group of 25,000 design engineers was asked a series of questions concerning the importance of various
Question:
a. What is the average response of this population?
b. What are the variance and standard deviation?
c. A sample of size 25 yielded the following numbers: 4, 4, 1, 2, 3, 5, 4, 2, 3, 3, 3, 4, 4, 4, 1, 1, 5, 5, 4, 1, 3, 4, 4, 5, 2. Determine the sample mean, the sample variance, and the sample standard deviation.
d. Calculate the standard error of the sample mean, σX. How would your calculation change if the sample size were 100 instead of 25? Why? Estimate σX using s instead of σ.
e. Repeat parts (a) and (b) assuming that half the population of 25,000 engineers responded "extremely important" and half responded "of no consequence."
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Marketing Research
ISBN: 978-1118156636
11th edition
Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day
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