a. If the pricing scheme described in the news clip were adopted, would the market be efficient

Question:

a. If the pricing scheme described in the news clip were adopted, would the market be efficient or inefficient? Explain.

b. Is the pricing scheme described in the news clip a “free-market solution”? Explain.


Apple's $1.29-for-the-latest-songs model isn't perfect and isn't it too much to pay for music that appeals to just a few people? What we need is a system that will be profitable but fair to music lovers. The solution: Price song downloads according to demand. The more people who download a particular song, the higher will be the price of that song; the fewer people who buy a particular song, the lower will be the price of that song. That is a free-market solution-the market would determine the price. Assume that the marginal social cost of downloading a song from the iTunes Store is zero. (This assumption means that the cost of operating the iTunes Store doesn’t change if people download more songs.)

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Microeconomics

ISBN: 978-0133019940

11th edition

Authors: Michael Parkin

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