A marketing researcher for a phone company surveys 100 people and finds that the proportion of customers

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A marketing researcher for a phone company surveys 100 people and finds that the proportion of customers who are likely to switch providers when their contract expires is 15%.
a) What is the standard deviation of the sampling distribution of the proportion?
b) If she wants to reduce the standard deviation by half, how large a sample would she need?
Distribution
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Stats Data and Models

ISBN: 978-0321986498

4th edition

Authors: Richard D. De Veaux, Paul D. Velleman, David E. Bock

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