A Pennsylvania Chick-fil-A franchise, on its own, provided food for a local marriage seminar, “The Art of Marriage: Getting to the Heart of God’s Design.” A group opposed to gay and lesbian marriage sponsored the seminar. Once news of Chick-fil-A’s sponsorship became public, protests and calls for boycotts followed. Chick-fil-A, a privately held company, is always closed on Sundays, has given millions to Christian causes, and includes the glorification of God among its corporate purposes.
As a business matter, how should Chick-Fil-A handle the objections to its franchise’s support of the seminar?