A random sample of 200 members of the American Marketing Association was asked which continuing professional education

Question:

A random sample of 200 members of the American Marketing Association was asked which continuing professional education course had most appeal. Of these sample members, 70 opted for international marketing research-related courses. Test the null hypothesis that 45 percent of all members of the association hold this view against the alternative that the true percentage is lower.
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

Question Posted: