A recent annual report of Hilton Hotels and Marriott International provided the following occupancy data for two recent years:

Year 2                                                                  Year 1

Hilton Hotels..........................74.6%...................72.2%

Marriott International............73.3%..................71.3%

A. Is the occupancy trend favorable or unfavorable for Hilton Hotels?

B. Is the occupancy trend favorable or unfavorable for Marriott International?

C. Which company has the stronger occupancy?

D. What additional information would supplement occupancy in evaluating the performance of these two hotels?