A television station wishes to study the relationship between viewership of its 11 P.M. news program and
Question:
TABLE 12.8
A Summary of the Results of a TV Viewership Study
a. Let P1, p2, p3 and p4 be the proportions of all viewers in each age group who watch the station's 11 P.M. news. If these proportions are equal, then whether a viewer watches the station's 11 P.M. news is independent of the viewer's age group. Therefore, we can test the null hypothesis H0 that P1, p2, P3 and p4 are equal by carrying out a chi-square test for independence. Perform this test by setting α = .05.
b. Compute a 95 percent confidence interval for the difference between p1 and p4.
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Related Book For
Business Statistics In Practice
ISBN: 9780073401836
6th Edition
Authors: Bruce Bowerman, Richard O'Connell
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