Action Athletics manufactures sporting goods that are then sold to retailers. It is a very competitive industry, where quality and price are important to gain space on retailers’ shelves. Action’s strategy is to produce defect-free athletic equipment that can be sold at moderate prices.
Required:
Prepare a balanced scorecard, without numbers, for Action Athletics that will help them to achieve their strategy and to maximize long-term shareholder value. (Give at least two performance measures for each category.)