An analyst for an oil company has developed a formal linear regression model to predict the sales

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An analyst for an oil company has developed a formal linear regression model to predict the sales of 50 of their filling stations. The estimated model is
Ŷ = b0 + b1 X1
where
Ŷ = average monthly sales in gallons
X = square foot area of station property
X1 = X - (difference from the mean)
Some empirical results were
An analyst for an oil company has developed a formal

a. What does r2 mean?
b. Interpret the parameter estimates b0 and b1.
c. Is the X1 variable significant? At what level?
d. A new station is proposed with 30,000 sq. ft. What would you predict sales to be? What assumptions underlie the estimate?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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