An executive at a large package delivery company has complained that by shifting some of its business

Question:

An executive at a large package delivery company has complained that by shifting some of its business to independent channel members, the company has “lost control of the customer.” What do you think he means by this statement? Why does he consider this to be bad for the company?
Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

Question Posted: