Apples product launches over the past decade have been monumental. What makes the company so good at

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Apple’s product launches over the past decade have been monumental. What makes the company so good at innovation? Is anyone comparable to Apple in this respect?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 03:16 AM

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Apples product launches over the past decade have been monumental. What makes the company so good at

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Marketing management

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