Are Great Salespeople Born or Made? One debate in sales is about the impact of training versus

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Are Great Salespeople Born or Made? One debate in sales is about the impact of training versus selection in developing an effective sales force. Some observers maintain the best salespeople are born that way and are effective due to their personalities and interpersonal skills developed over a lifetime. Others contend that application of leading-edge sales techniques can make virtually anyone a sales star.
Take a position: The key to developing an effective sales force is selection versus The key to developing an effective sales force is training.

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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